Southampton Hackney Association (SHA) were absolutely delighted  and privileged when P & O Cruises asked us to provide forty five white Southampton taxi's to advertise their new cruise ship The Britannia.  

 

As a small taxi driver association of Hackney Carriage drivers we welcomed the opportunity to form a good relationship with P & O and Carnival Cruises and trust that we presented a good impression. The idea behind the advertising campaign was to promote The flagship Britannia, the colours of the Union Jack and The Queen who named the ship.

 

We liaised with Footprints at Swanwick, Southampton who designed the advertisements and spent quality time placing them on the taxi's towards the end of February 2015.

 

Below.. just some of the Southampton Hackney Carriage Taxi Drivers who took part in The Britannia advertising campaign.